Challenge: Launch a tremendously successful Canadian vodka in the U.S. ... where audiences are unfamiliar, easily distracted, and surrounded by alternatives.
Action: We leveraged the intense purity of the product, as the only company with an active commercial license to harvest icebergs, to give the brand a clear (no pun intended) voice that would resonate with American audiences.
"Fox + Gazelle did a tremendous job with our brand. In just a short time, they effortlessly evaluated our strategy and translated it into a truly differentiating campaign. From creative concepts, to copywriting, to the graphics themselves, Fox + Gazelle were absolutely perfect partners."
- Arti Meyers, Director of PR & Communications, Iceberg Vodka
