YIN + YANG

As Henry Ford once said, "Vision without execution is just hallucinations." We take this to heart, as our company is built on the merging of strategy and design - the two core competencies of our founders. We learned long ago that the most effective brand strategies and communications campaigns contain both explosive creativity and the intense business acumen needed to put it to use. While this began with the unique skills of our partners, it has since translated to our business approach and to the expertise of our broader team.

Danielle has dedicated her career to propelling brands through a keen strategic approach. Her diverse experience includes authoring strategies for global Fortune 500, lifestyle, luxury, and spirits brands, in addition to nearly 20 years of focused healthcare experience.

As the Director of Strategy at Fox + Gazelle, she leads clinical trial recruitment, market shaping, commercial, and advocacy campaigns for a multitude of clients, including clinical-stage companies at which she helps usher in their first commercial product. Her vast work includes partnerships with leaders such as Biogen, the Centers for Disease Control and Prevention, Genentech/Roche, Sarepta Therapeutics, Blueprint Medicines, Apellis Pharmaceuticals, and Regeneron, among others.

Prior to launching Fox + Gazelle, Danielle acted as the Director of Client Services at Omnicom’s Fathom Communications, at which she was responsible for leading all strategy, planning, and program execution for the New York office.

Earlier in her career, she led the development of direct marketing campaigns at JP Morgan Chase, served as a Strategic Analyst at WPP’s leading global brand consulting firm Enterprise IG (now Design Bridge and Partners), and helped drive implementation strategies as part of the Brand Optimizations Group at D’Arcy Masius Benton & Bowles (now Publicis).

Danielle holds a B.S.B.A. in both Marketing and Psychology from Georgetown University. She is also an Omnicom Advanced Management Program graduate, a partnership between Harvard Business School and Babson.

DANIELLE
CARO

CO-FOUNDER
DIRECTOR OF STRATEGY

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JENNIFER
MORRISON

CO-FOUNDER
DIRECTOR OF CREATIVE

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For more than 30 years, Jennifer has applied her unique creative lens to brands through sharp copy, memorable storytelling, and stellar design. She has sparked insights and brought them to bold reality in a multitude of industries, including luxury, entertainment, financial services, consumer banking, publishing, and healthcare, among others.

As the Director of Creative Strategy at Fox + Gazelle, she has dedicated her career to the deeply meaningful work of elevating rare disease. Through her greatest strengths – language and design — she has helped foster trust in patient communities, simplify complex science, engage healthcare providers, and create brands that have the promise to transform lives. Jennifer has created memorable campaigns for companies such as Biogen, Genentech/Roche, Sarepta Therapeutics, Blueprint Medicines, Wave Life Sciences, Regeneron, Jazz Pharmaceuticals, and the Rippel Foundation.

Earlier in her career, she served as the Creative Director at Omnicom’s Fathom Communications, at which she built the creative department and led all campaigns out of the New York office. She has also held creative roles at Foote, Cone & Belding, Merkley Partners, and digital agency Eisnor Interactive.

Jennifer holds a B.F.A. from Parsons School of Design and continues to be a curious student of life.

YIN + YANG

As Henry Ford once said, "Vision without execution is just hallucinations." We take this to heart, as our company is built on the merging of strategy and design — the two core competencies of our founders. We learned long ago that the most effective brand strategies and communications campaigns contain both explosive creativity and the intense business acumen needed to put it to use. While this began with the unique skills of our partners, it has since translated to our business approach and to the expertise of our broader team.

PARTNERS

DANIELLE
CARO

JENNIFER
MORRISON

Danielle has dedicated her career to propelling brands through a keen strategic approach. Her diverse experience includes authoring strategies for global Fortune 500, lifestyle, luxury, and spirits brands, in addition to over 15 years of focused healthcare experience.

As the Director of Strategy at Fox + Gazelle, she leads clinical trial recruitment, market shaping, commercial, and advocacy campaigns for a multitude of clients, including clinical-stage companies at which she helps usher in their first commercial product. Her vast work includes partnerships with leaders such as Biogen, the Centers for Disease Control and Prevention, Genentech/Roche, Sarepta Therapeutics, Blueprint Medicines, Apellis Pharmaceuticals, and Regeneron, among others.

Prior launching Fox + Gazelle, Danielle acted as the Director of Client Services at Omnicom’s Fathom Communications, an integrated marketing agency at which she was responsible for leading all strategy, planning, and program execution for the New York office.

Earlier in her career, she led the development of direct marketing campaigns at JP Morgan Chase, served as a Strategic Analyst at WPP’s leading global brand consulting firm Enterprise IG (now Design Bridge and Partners), and helped drive implementation strategies as part of the Brand Optimizations Group at D’Arcy Masius Benton & Bowles (now Publicis).

Danielle holds a B.S.B.A. in both Marketing and Psychology from Georgetown University. She is also an Omnicom Advanced Management Program graduate, a partnership between Harvard Business School and Babson.

For over 30 years, Jennifer has applied her unique creative lens to brands through sharp copy, memorable storytelling, and stellar design. She has sparked insights and brought them to bold reality in a multitude of industries, including luxury, entertainment, financial services, consumer banking, publishing, healthcare, among others.

As the Director of Creative Strategy at Fox + Gazelle, for the past 15 years, she has dedicated her career to the deeply meaningful work of elevating rare disease. Through her greatest strengths – language and design — she has helped foster trust in patient communities, simplify complex science, and create brands that have the promise to transform lives. In addition, she developed the highly scientific side of these brands meant for the more sophisticated HCP and medical audiences. Jennifer has created memorable campaigns for companies such as Biogen, Genentech/Roche, Sarepta Therapeutics, Blueprint Medicines, Wave Life Sciences, Regeneron, Jazz Pharmaceuticals, and the Rippel Foundation.

Earlier in her career, she served as the Creative Director at Omnicom’s Fathom Communications, an integrated marketing agency at which she built the creative department and led all campaigns out of the New York office, in addition to creative roles at Foote, Cone & Belding, Merkley Partners, and digital agency Eisnor Interactive.

Jennifer holds a B.F.A. from Parsons School of Design and continues to be a curious student of life.