WAVE LIFE SCIENCES

WAVE
LIFE SCIENCES

Challenge: Introduce an unfamiliar manufacturer to the hemophilia community with a very short window to build awareness and trust prior to a new product launch.

Action: Leveraging the company's incredible history in cancer and leadership role in therapeutic antibodies, we translated their prior successes into relevant promises. From congress strategy to advertising to advocacy events, we introduced patients, caregivers, advocacy groups and thought leaders to the organization with the ability to make science meaningful.

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