REGENERON

REGENERON

Challenge: Bring to life a decades-long commitment to science in an industry in which the word "innovation" has lost its meaning.

Action: Through both environmental branding and more traditional corporate branding channels, we defined and codified the “un-pharma pharma.” Bringing the concept of relentless innovation to life, we demonstrated the company's unerring drive to solve the human body's most complex mysteries.

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