Challenge: Tap into the healthy lifestyle craze to launch a vegan retailer specializing in local foods and juices. Kale, anyone?

Action: Building on the founder’s vision of bringing balance and harmony not just to nutrition, but to life, we devised a corporate identity that instantly communicated the value of healthy living. Creating an easily-identifiable icon that connects this balance with food, we provided a stamp to help jumpstart not only the retail business, but logical extensions like catering.

"I sat down with Fox + Gazelle very early on while developing my business plan and quickly realized that they have a keen ability to just "get it" — they delivered a corporate identity that represents my vision perfectly and has provided an incredible platform for our growth. Their guidance has truly empowered me to realize my dream for this company; I get countless compliments on our identity, as it is on par with some of the best corporate marks out there."

- Kim Gabelmann, Founder, ConsciousFork