IDERA

IDERA

Challenge: Drive enrollment in a series of rare disease clinical trials in which the patients are geographically dispersed and difficult to reach.

Action: We developed an awareness and enrollment campaign including both highly-targeted digital and in-person channels designed to leverage resources across programs, while still giving each a unique identity. Extending the warm, hopeful tone of the corporate brand, the campaign conveyed the corporate commitment to research and program relevance to specific patient populations.

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