MALARIA ZERO

MALARIA
ZERO

Challenge: Garner awareness and fundraising for the ambitious goal of eradicating malaria in Haiti by the year 2020 - against competing global health concerns and residual environmental needs from the 2010 earthquake.

Action: We developed a bold program identity designed to simply and emphatically call readers to action. Leveraging an infographic approach that focused on motivating facts and goals, the program took center stage on digital and direct mail channels.

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