HEMLIBRA

HEMLIBRA

Challenge: Launch a new hemophilia medicine into an extremely saturated market in which patients and physicians are satisfied with the standard of care, unlikely to consider a switch, and daunted by a new mechanism of action and administration method.

Action: Leveraging the medicine's incredible efficacy, we crafted positioning that resonated across a very diverse patient community, and brought life to the brand in both tangible and emotional ways. From educational elements to immersive experiences, we helped the hemophilia community discover a new sense of go.

INTERACTIVE LENTICULAR

INTERACTIVE VIRTUAL SCAVENGER HUNT APP

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