GENENTECH

GENENTECH

Challenge: Within a very short window of time, introduce an unfamiliar manufacturer to the hemophilia community to build awareness and trust prior to a new product launch.

Action: Leveraging Genentech's incredible history in cancer treatment and its leadership in therapeutic antibodies, we translated their prior successes into relevant promises. From congress strategy to advertising to advocacy events, we introduced patients, caregivers, advocacy groups, and thought leaders to Genentech, an organization that makes science meaningful.

3D ANIMATED VIDEO

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